Sette Makes a Splash at Sea Otter!

As Sea Otter gets bigger and better every year, it draws out the best in the world of cycling with the likes of Lopes, Minnaar, Carter, Atherton, Hill, Hannah and even Leipheimer making an appearance. In keeping with that theme of bringing out the best, Sette continued its rollout of amazing bicycles and frames.

New at Sea Otter was the scene stealing Vexx, a brand new DH rig that is going to radically alter what riders will expect in terms of performance and affordability.

This bike is exceptionally well equipped. Starting with a top notch, well-designed frame that provides 8.5 inches of Rock Shox Vivid 4.1 suspension, the Vexx does everything it can to provide a superior ride. From front to back, it looks like Sette took every detail into account: hydroformed aluminum tubing, a 65 degree 1.5” head tube, ISCG tabs, extra wide 83mm bottom bracket, oversized 10mm sealed pivot bearings, and a 12 x 150mm bolt rear through axle. No doubt, this bike is going to be super stable at speed and track through corners like nobody’s business!

And what else is Sette giving you? A 2010 Rock Shox Boxxer Race fork, 1.5” flush headset, Avid Code 5 brakes, Truvativ’s killer Gravity series handlebar, direct mount stem and cranks with the E13 LG1 chain guide. The wheels consist of Mavic EX 729 rims mated to a Formula rear hub and Sette’s own 20mm thru-axle front hub. Oh, yeah and a SRAM X9 rear derailleur and very cool Wellgo LoPro Pedals work there way into the mix, too.

This bike is simply amazing. We at Price Point are eagerly anticipating their arrival and the price we anticipate being able to sell these at should be around $2600. Yeah, that’s right. $2600. Ridiculous.

Sette also had news, and an early pre-release version, of their Razzo 29er as a complete bike. The frame has already been a phenomenal success for us at Price Point. We feel that the competition prays everyday that no one hears about the Razzo, that’s how good they are. And the price as usual, can’t be beat. The fact that it is now a complete bike is awesome. Besides the popular, proven frame, here’s the quick lowdown on what it will come equipped with: Rock Shox Reba SL fork, Avid Elixer CR brakes, SRAM X7 drivetrain with an X9 rear derailleur, Truvativ Stylo cranks and Sette’s own cockpit of Seatpost, saddle, stem, handlebar and grips. Now here’s the really cool part, also included with the Sette Razzo bike is a very amazing wheelset, Mavic TN 719 rims, Shimano’s 29er specific 12-36 tooth cassette AND 29er specific hubs. The whole package, without pedals (although included), comes to an incredibly respectable 25.5 lbs. Price? About $1400. Wow.

Both of these bikes will be available in the fall. Did we mention how excited we are?

And just because we thought you might like to know, the Vexx frame will be available in July for about $900 and the Razzo is available now on our site. Check it out.

Price Point is Hiring!

Price Point, a Premier Bicycle Internet Retailer Co. located in the South Bay Area of Los Angeles, has immediate openings to fill the following positions: Marketing & Sales Assistant, Product Buyer and Bicycle Product & Specification Manager. If you would like to become a member of a dynamic, creative and growing company, Price Point is the place for you. They offer a relaxed, clean and friendly work environment, competitive benefits and pay, and great product discounts.

The Marketing & Sales Assistant position’s responsibilities include, but are not limited, to: coordinating catalogs, ads, flyers, sponsorship programs, website and mass email promotions; expanding site and product selection; updating items, copies and photos; Price Point brand placement, research & implementation of marketing opportunities; managing projects and coordinating marketing efforts with the Price Point Team.

Price Point is also offering an exciting opportunity for a Product Buyer, a self motivated professional to purchase products, research deals, new products & various other duties. Applicant should have sufficient knowledge of cycling and industry experience.

For the Bicycle Product / Specification Manager position, Price Point is hiring a self motivated professional who has experience in specifying parts in the manufacturing of complete bicycles. This position requires understanding of all types of full suspension technologies along with the ability to read and analyze bike frame geometries, a minimum of 5 years experience in working with the bicycle industry at all levels and understanding key suppliers and bike part brands for all types of bikes, and knowledge about current trends in the cycle industry and have experience riding various styles of bikes.

Ideal candidates must be creative, organized, detailed oriented, and team players. Have excellent written, verbal and computer skills. Cycling knowledge and experience. Internet and E-commerce knowledge are a plus. Proficient in Microsoft Word, Excel, and Outlook. Salary is based on experience.

Please email resumes to jobs@pricepoint.com including cycling and e-commerce knowledge and experience, salary requirement, salary history, exact dates of employment and possible start date.

For more information, log on to pricepoint.com/employment.

Sette Debuts Complete Bike and Frame lineup at the Tour of CA

For the first time in its young history Sette has started making the rounds of festivals and races. First up was the Tour of CA which featured Lance Armstrong’s stateside return to the world of road racing. Sette had on hand the prototypes that were to become the core of their first complete line of bikes and frames.


Among them, making its debut was the Primo, Sette’s opening salvo into the world of road bikes. They hit it on the head with this one, classic looks mated to an amazingly complete Shimano Ultegra SL drivetrain and wheelset, Weighing in at sub-18lbs, this carbon frame and fork equipped bike is a great choice for a competitive rider on a budget. It would also be a great fit for the serious athlete who wants to explore road biking without it costing them a fortune (like a MTB rider who wants to do some cross-training or someone trying their hand at triathlons but still wanting a bike for training on roads in the “real” world). The Primo is just plain ready.


Of course they had on hand the Flite and Ace bikes which were introduced at the start of the year. Both of which have proven incredibly popular, probably because no competitor can touch what those bikes have to offer in terms of components, performance and price. Sette also had on display examples of their Razzo 29er and Impulse Carbon 26” hardtail frames.


All in all a very exciting start to a new chapter in Sette’s evolution. As their exclusive online retail partner, Price Point is extremely excited to see what they’ll do next.

Bike to Work in Denver

Get involved! Denver celebrates its annual Bike To Work Day on Wednesday, June 24. Last year was a record-breaking year, with close to 35,000 people getting out of traffic and enjoying fresh air and exercise on Bike to Work Day. Be sure to join them this year and find out what all the fuss is about! These photos are from last years event. Price Point is pleased to be a sponsor of Denver Water’s breakfast stop. They are one of over a hundred places to stop, catch your breath, and grab a bite to eat on the morning of Bike to Work Day! They're showing support for hardworking commuter cyclists, so be sure if you are taking part in this event to plan a few extra minutes into your ride to stop at a station near your home or work. If you’d like to participate or just check out part of the riding scene in Denver check out this link: http://www.drcog.org/btwd2009/