Sette Debuts Complete Bike and Frame lineup at the Tour of CA

For the first time in its young history Sette has started making the rounds of festivals and races. First up was the Tour of CA which featured Lance Armstrong’s stateside return to the world of road racing. Sette had on hand the prototypes that were to become the core of their first complete line of bikes and frames.


Among them, making its debut was the Primo, Sette’s opening salvo into the world of road bikes. They hit it on the head with this one, classic looks mated to an amazingly complete Shimano Ultegra SL drivetrain and wheelset, Weighing in at sub-18lbs, this carbon frame and fork equipped bike is a great choice for a competitive rider on a budget. It would also be a great fit for the serious athlete who wants to explore road biking without it costing them a fortune (like a MTB rider who wants to do some cross-training or someone trying their hand at triathlons but still wanting a bike for training on roads in the “real” world). The Primo is just plain ready.


Of course they had on hand the Flite and Ace bikes which were introduced at the start of the year. Both of which have proven incredibly popular, probably because no competitor can touch what those bikes have to offer in terms of components, performance and price. Sette also had on display examples of their Razzo 29er and Impulse Carbon 26” hardtail frames.


All in all a very exciting start to a new chapter in Sette’s evolution. As their exclusive online retail partner, Price Point is extremely excited to see what they’ll do next.