Premium Rush - A movie about biking.

There is a new movie called "Premium Rush" coming out in theaters on Aug. 24. A movie aimed towards the mountain biking and road biking crowd but with a fixie. I know a fixie, but if you have ever ridden a fixie you know its hard to do a trick let alone jump up or off a ledge, and "Wilee" kills it on the streets of Manhattan. I saw the trailer for it and it does not look too bad, I am interested in seeing it. I can already tell there will be a few "yeah right" moments during the movie but It looks pretty cool, bike jumps and explosions, -NICE!

Here is the story from the premiumrush.com website:

Dodging speeding cars, crazed cabbies and eight million cranky pedestrians is all in a day's work for Wilee (Joseph Gordon-Levitt), the best of New York's agile and aggressive bicycle messengers. It takes a special breed to ride the fixie - super lightweight, single-gear bikes with no brakes and riders who are equal part skilled cyclists and nutcases who risk becoming a smear on the pavement every time they head into traffic. But a guy who's used to putting his life on the line is about to get more than even he is used to when his last envelope of the day - a routine "premium rush" run - turns into a life or death chase through the streets of Manhattan. 

I know this will not be the next "Rad" but its good to see they are at least making movies about our cycling lifestyle. Now if we can only get Sony to fund a movie of a few guys being chased down a mountain with some brand new downhill rigs right? Action packed with speed, huge gaps, awesome trails and women. The new #1 hit this summer already. OK, enough dreaming.

I want to see Premium Rush in the theaters hopefully when it comes out or a least next to the release date and try to post a follow up for those who are interested in the movie. If you see it before me please feel free to leave a comment, let me know what you thought of it. By the way check out their website they have a few bicycle games if you need to kill sometime.

Check out the New Sette Forza Road and Serum Mountain Bikes

Big announcement from our friends at Sette Bikes. First, they have a brand new website which looks amazing. You can see it at settebikes.com. And even better, we now have their new line of bikes in stock and ready to ship. These are some of the most fantastic examples of carbon road and mountain bikes that we've seen in a while. Incredibly light, best-in-class components, and prices that are impossible to beat. Check'em out and get your ride on. They're serious when they say "never before has quality been so attainable"!


Here's a preview to whet your appetite:

Check out the Sette Venom Build from mtnbikeriders.com

Our friends over at mtnbikeriders.com have been sending us periodic updates about a build of the Sette Venom freeride frame. They have been doing a series of stories covering the whole process of putting a bike together from the frame up. They've finished the project and sent along some photos of its maiden voyage. Looking great!

If you want to check up on the project, click here: mtnbikeriders.com/venom

All photos by js3images.com

Sette Debuts Complete Bike and Frame lineup at the Tour of CA

For the first time in its young history Sette has started making the rounds of festivals and races. First up was the Tour of CA which featured Lance Armstrong’s stateside return to the world of road racing. Sette had on hand the prototypes that were to become the core of their first complete line of bikes and frames.


Among them, making its debut was the Primo, Sette’s opening salvo into the world of road bikes. They hit it on the head with this one, classic looks mated to an amazingly complete Shimano Ultegra SL drivetrain and wheelset, Weighing in at sub-18lbs, this carbon frame and fork equipped bike is a great choice for a competitive rider on a budget. It would also be a great fit for the serious athlete who wants to explore road biking without it costing them a fortune (like a MTB rider who wants to do some cross-training or someone trying their hand at triathlons but still wanting a bike for training on roads in the “real” world). The Primo is just plain ready.


Of course they had on hand the Flite and Ace bikes which were introduced at the start of the year. Both of which have proven incredibly popular, probably because no competitor can touch what those bikes have to offer in terms of components, performance and price. Sette also had on display examples of their Razzo 29er and Impulse Carbon 26” hardtail frames.


All in all a very exciting start to a new chapter in Sette’s evolution. As their exclusive online retail partner, Price Point is extremely excited to see what they’ll do next.